CAR REVIEW | Chevrolet | The Chevrolet, or Chevy, is one of automobile brands produced by General Motors Company (GM). Chevrolet was founded by Louis Chevrolet and ousted William C. Durant, the founder of General Motors on 11/3/1911. General Motors (GM) acquired Chevrolet in 1918. The Chevy was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. Chevrolet sells and produces a wide variety of automobiles in North America, from subcompact vehicles to medium-duty commercial trucks.
|Chevrolet Camaro Z28, 1998|
In 1912, when Durant sold the Chevy shares to McLaughlin, Durant had an idea that McLaughlin was in full production building McLaughlin Cars with Buick power trains (15 year contract Durant had with McLaughlin). Durant felt he could have McLaughlin do with Chevrolet what he did with Buick, and had McLaughlin build his Chevys as well.
|Chevrolet Caprice Coupe, 1979|
Starting in 1915 in 1916, Durant and the McLaughlin Brothers had traded Chevrolet stock at 5 to 1 and 7 to 1 and took over General Motors holding Company. McLaughlin had no worry about his Buick contract when Billy was back at the helm. General Motors started in Canada in November 20, 1907, McLaughlin and Durant started their company General Motors Holding Company in the USA September 16, 1908. McLaughlin is never addressed by the Ken Kaufmann papers or build documents but takes credit for the Bow Tie information published years before.
|Chevrolet Camaro, 1967|
McLaughlin started the truck the 1919 Chevrolet and General Motors in 1916 became a public company. McLaughlin traded at $ 500,000.00 Buick that had shares traded during the McLaughlin stock on November 20, 1907. This investment by McLaughlin McLaughlin and Durant gave greater ownership of General Motors and Chevrolet in Canada is building the Chevrolet. The truck plant was closed after the construction trucks from 1919. - CAR REVIEW