Toyota India cars sales, toyota vehicle sales 2011 increased 100% in india | Car Sales | Toyota Kirloskar Motor Limited (TKML), the Indian subsidiary of Japan’s Toyota Motor Corporation, which has increased its production capacity in the first plant to 80,000 units, up 10 per cent from 73,000 units, is planning to more than double its vehicle sales in India in 2011. This includes both passenger cars and utility vehicles in its stable.
Toyota Kirloskar Motor Limited (TKML), which is likely to close calendar year 2010 with total sales of 73,000 units, up from 51,400 units sold in 2009, a growth of 42 per cent, is looking to selling 150,000 units in 2011, mainly driven by sales of the Etios, a top company official said. Toyota aims to sell 70,000 units of Etios, both sedan and hatchback put together.
“We have recently increased our production capacity in the first plant. With the commencement of our second plant with an annual capacity of 70,000 units, we are looking at total sales in excess of 150,000 units next year. Half of the targeted sales will come from our new ‘B’ segment car, Etios,” Sandeep Singh, deputy managing director, TKML said.
Presently, Toyota manufactures Corolla Altis, Innova and Fortuner in Bangalore plant and imports Camry, Prado, Prius and Land Cruiser as completely built units (CBUs). Etios production has commenced in its second plant and will be delivered to customers from January 1, 2011.
Singh said, the company has established the flexible production unit for Etios car and depending on the customer preference it would make changes in the production of either the hatchback or sedan. To begin with, Toyota will sell Etios only in the domestic market and explore the possibility of exporting it only in 2012, he told Business Standard.
“We have no plans to export Etios in the first year as we expect good demand from the domestic market. However, we do have plans to export this car from India. We are yet to decide when and to which markets to export this car,” he said.
While the second plant is designed for 100,000 units per annum, Toyota would produce only 70,000 units in 2011, he said adding, depending on the demand it would raise the output in the second plant. The company plans to start a second shift in June next year, he said.
The company has invested Rs3,200 crore to set up the second manufacturing plant as well as develop Etios for both Indian and world markets. Toyota employs 4,700 employees in both its plants and aims to increase the headcount to over 5,000 later this year.
“Although India is the first launch market for Etios, the platform will be launched in other markets as well. The next launch market for Toyota Etios would be Brazil in 2012,” Singh said.
Toyota will also increase the localisation content in Etios from 70 per cent to over 95 per cent by end of 2012, when the transmission and engine plant goes on stream in Bidadi near Bangalore, he added. - CAR SALES
Toyota India cars sales, toyota vehicle sales 2011 increased 100% in india